7 Strategic Risks and Their Countermeasures
- Industry margin squeeze: shift the compete / collaborate ratio
- Technology shift: double bet
- Brand erosion: redefine the scope of brand investment
- One-of-a-kind competitor: create new, non-overlapping business design
- Customer priority shift: conduct quick and cheap market expriments
- New-project failure: Engage in smart sequencing, excess options, stepping stone method
- Market stagnation: generate demand innovation