Chapter 3

Affection refers to the friendship and closeness between people.

An attitude is a mental state that exerts influence over an individual's behaviors. Attitudes have three components: (1) a cognitive component, which refers to a concept; (2) an affective component, which is emotions; and (3) a behavioral component, which is the readiness to act.

Consistency theories al are based on the assumption that human beings have a strong psychological need for consistency. This is referred to as a need to maintain cognitive balance.

Control is our need to influence, lead, and develop power over others or to be influenced, be led, or have others exert power over us (be controlled).

Inclusion is our need for belonging, feeling a part of and being together with others.

Values are fewer in number than attitudes and serve as important predictors of behavior. They appear to be more stable and long-lasting than attitudes.