Psyc 331: Chapter 6 - Attitudes

having an evaluative component toward a stimulus that is made up of affective, behavioural, and cognitive information

simultaneously experiencing strong contradictory emotions or motivations

attitudes that are automatically formed and activated without our even being aware of it

attitudes of which one is aware, and that one can control

a type of learning by which a neutral stimulus gets paired with a stimulus (UCS) that elicits a response (UCR). Through repeated pairings, the neutral stimulus (CS) by itself elicits the response (CR) of the second stimulus

a stimulus that elicits a response automatically, without learning taking place

a response that occurs automatically in reaction to some stimulus, without learning taking place

a stimulus that, only by repeated association with a particular unconditioned stimulus, comes to evoke the response associated with the unconditioned stimulus

a learned response to the conditioned stimulus that was previously a neutral stimulus

the phenomenon whereby objects become better-liked with exposure--we like things more with which we are familiar

the tendency to show a preference for letters in our own name and prefer stimuli that contain those letters

a type of learning in which the frequency of a behaviour is determined by reinforcement and punishment

acquiring an attitude or behaviour due to the observation of others exhibiting that attitude or behaviour

test that measures how easily we associate categories with positive or negative attitudes, including measures in categories ranging from racial and religious attitudes to attitudes about presidents

the theory that attitudes, social norms, and the perceived control of the individual lead to behaviour

the degree to which a concept is active in our consciousness

accessibility arising from frequent and recent exposure to a construct that has permanence--i.e., it is accessible all of the time

the anxiety that arises from acting in a way discordant with your attitudes. This anxiety is resolved by adjusting one's attitudes to be in line with the behaviour

cognitive dissonance that results from having to reject one appealing choice in favour of another

the theory that we are more open to attitudinal change when we have recently been given an opportunity to affirm our core values and identity

the process by which people either consciously or unconsciously attempt to monitor how they appear to others by regulating the information conveyed about themselves in a social interaction, and thus attitude change is more likely when counter-attitudinal behaviour occurs in public