Marketing

• 1. There atleast 2 parties
• 2.Earch party has something of value to offer other party.
• 3.Each party is capable of communication and delivery
• 4.Each Party is free to accept or reject the exchange offer
• 5.Each party believes it is appropriate or desirable to deal with the other party

• 1. Production Orientation-focuses on the internal capabilities rather then desires and needs of the marketplace.
• 2. Sales Orientation- Focuses on aggressive sales techniques rather then needs of customer
• 3. Marketing Concept- the idea that the social and economic justification for an organizations existence is the satisfaction of the customers wants and needs while meeting the organizational objectives.
• 4. Societal Marketing Orientation- the idea that company is not only for prosperity but also that society and individuals long-term best interests are served

a strategy that entails forging long-term partnerships with customers

Marketing is an organizational function and a set of processes for creating, communicating , and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

First, marketing affects the allocation of goods and services that influence a nations economy and standard of living. Second and understanding of marketing is crucial to understanding most businesses, Third, career opportunities in marketing are diverse, profitable , and expected to increase significantly during the coming decade. Fourth, understanding marketing makes consumers more informed.