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Vertically Integrated Firm
business boundaries include one-time suppliers and customers
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Strategic partnerships
alliances with suppliers, transportation, distributors, and customers
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Reverse logistics activites
return products, obtain warranty repairs, throw product away/recycle
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Focal Firm
Middle company with first-tier suppliers and customers on either side
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Supply Chain Management
- Product-related activities
- improve operating efficiencies, quality, and customer service
- sustainable competitive advantage
- all collaborating organizations.
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First-tier suppliers/customer
firms most important direct boundaries
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Bullwhip Effect
Small changes ripple through and create larger changes in supply chian
safety stock, forecasting, and production problem
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Business Process Reengineering (BPR)
radical rethinking and redesigning of business processes to reduce waste and increase performance
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Supply Management
- most crucial issue
- Supplier eval
- Supplier certification
- Strategic pertnerships
- Purchasing
- Supplier relationships
- Strategic Sourcing
Purchasing:Upstream
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Supplier evaluation
determining the current capabilites
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Integrations
Coordinating all aspects
- Performance measurement
- Risk magmt
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Distribution
Logistics
- Transportation mgmt. & models
- CRM
- Warehousing
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Vendor Managed Inventory (VIM)
- Suppliers manage buyer inventories
- Reduces carrying and stockout costs
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VIM from buyers perspective
- Supplier track inventories
- Determines delivery schedules & order quantities
- Buyer can take ownership at stocking location
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Foundations of SCM
- Supply Mgmt
- Operations
- Distribution
- Integration
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Operations
Production: adding value
- Forecasting
- Inventory mgmt
- Resource planning
- Process mgmt
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Supplier certification
buers to assume the supplier will meet certain product quality and service requirements covered by the certification
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Demand management
- minimizes costs for forecasting being different from actual demand
- match demand to available capacity
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Supply Chain Consists of
- Raw materials manufacturers
- Compoenent/intermediate manufacturers
- Final Product manufacturers
- Wholesalers/distributors
- Retailers
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Down Stream
Product, Service, Credit Flow
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Upstream
Orders, cash, recycling, and returns flow
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Six Sigma quality
total quality management strategy
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External Drivers of Change
- Globalization & Increase competition
- Increasing customer expectations
- Product proliferation
- Shorter product life cycles
- New Tech
- environmental Issues
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Importance of SCM
Cost Savings and better coordination of resources
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Bullwhip Causes
- Price Fluctuations
- Periodic ordering of wholesalers/manufacturers
- Rationing/shortage gaming
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Bullwhip solutions
- Base production on wholesaler demand, not consumer demand:
- Actual Demand available to suppliers
- Vendor-managed inventory
- Reduce SC
- Reduce order to deliver time
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Expanding Supply Chain
- Breadth-other manufacturers
- Depth- 2nd/3rd tier suppliers/customers
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Benchmarking
Improve over competitors' performance
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Greening SC
75% consumers influenced by CSR
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Reduced SC Cost
- Six Sigma
- Reduce:purchasing costs
- waste
- excess inventory
- non-value added activies
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Merchant Buyers
wholesalers and retailers who resell
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Industrial Buyers
by raw to make service/product
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MRO
Maintenace Repair Operating
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Purchasing
Aquiring materials, services & equipment
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Contracting
acquisition of services
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Supply mgmt encompasses
all acquisition activites
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Goals of purchasing
- 1. uninterrupted flows or raw materials at lowest total cost (Total Cost Analysis)
- 2. Improve quality
- 3. Optimize customer satisfaction
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Material Requisition/Purchase Requisition
- Triggers Order
- State: product quantity and delivery date
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Request for Quotation (RFQ)
- Getting Proposal
- Buyer identifies suppliers & issues a RFQ for routine items or RFP for demanding products
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Purchase Order (PO)
- Contract Formed
- buyer's offer accepted by supplier
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Backward vertical integration
acquiring sources of supply
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Forward Vertical Integration
Acquiring customer's operations
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Reasons for Buying/Outsourcing
- Cost advantage
- Insufficient capacity
- Lack of expertise
- Quality
- Strategic benefit of BEST IN CLASS supplier
- Greater flexibility in new tech
- Reduce cycle times
- Risk transferred
- Less capital required
- Technology
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Reasons for Making
- Protect Patent
- No competent supplier
- Quality control
- Existing capacity
- Control lea-time, tansport, and warehouse cost
- Lower cost
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Total Cost to Make/Buy
Fixed Cost + Variable Cost
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Breakeven Point
- Cost to Make = Cost to Buy
- > make
- < buy
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Supply Mgmt Trends
New relationships with suppliers
- Outsourcing
- Focus on Operations
- Single sourcing
- Long-term Buyer-Supplier relations
- Partnerships vs adversarial trading
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Supply Base
- List of org you purchase from
- Many are consolidating
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Preferred suppliers provide
- earlier involvement: info on trends, materials, processes or designs
- Info on markets
- Capacity for unexpected demand
- Cost efficiency- economies of scale
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Single-Source: Reasons to Favor
Risky but Trendy
- Good relationship
- Less quality variability
- Lower cost
- Transporation economies
- Proprietary product/process
- Volume too small to split
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Multiple Sources: Reasons to Favor
- Need capacity
- Spread interruption risk
- Create competition
- Information
- Special kinds of business
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Supplier Selection Criteria
- Technologies
- Willingness to share tech & Info
- Quality
- Cost
- Reliability
- Order system & cycle time
- Capacity
- Communication capability
- Location
- Service
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Total Cost of Ownership
- (often overlooked)
- Unit cost
- Tooling
- Transportation
- Ordering
- Carrying
- Quality
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Unit cost
annual demand * price
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Transportation cost
(order cost * annual demand * weight * TL) /pound per mile
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Ordering cost
order cost * (annual demand/order quantity)
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Carrying Cost
(Order quantity/2) * price * carry %
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Quality Cost
Unit cost * quality%
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Weighted-Criteria Eval System
- 1. Key dimensions
- 2. performance data
- 3. assign weights
- 4. evaluate performance
- 5. score
- 6. classify vendors
- 7. Audit regularly
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Supplier Scorecard
Rating * Weight = final value
Weights must sum to 1
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Keys to successful partnerships
- Trust
- Shared vision & objectives
- Relationships
- Mutual benefits & needs
- Commitment & to mgmt support
- Change mgmt
- Info sharing
- Capabilites
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Performance Metrics
- 1. understandable
- 2. easy to measure
- 3. focused on real value-added results
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VIM from Suppliers perspective
- Avoids ill-advised customer orders
- Supplier decides inventory setup & shipment
- Opportunity for supplier to educate customers about other products
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Centralized Purchasing
- located at corporate office
- makes all purchasing decisions
always hybrid
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Decentralized purchasing
- local departments
- make own purchasing decisions
always hybrid
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Centralization Advantages
- Concentrated volume
- Leveraging purchase volume
- Avoid duplication
- Specialization
- Lower transportation costs
- No competition within units
- Common supply base
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Decentralization Advantages
- Closer knowledge of requirements
- Local sourcing
- Less bureaucracy
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Decentralized-centralized
- 3m
- decentralized corporate
- centralized business unit
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Centralized-decentralized
- Volume discounts
- central large national contracts
- decentral items specific to business unit
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Reasons for Global Sourcing
can improve quality, cost and delivery performance
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Challenges for Global Sourcing
- additional skill & knowledge with:
- international suppliers
- logistics
- communication
- political environment
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Independent Demand
Finished Goods
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Dependent Demand
- Raw materials
- Component parts
- Sub-assemblies
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Qualitative Forecasting
- Opinion
- Used when data is limited, unavailable, or not currently relevant
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Quantitative Forecasting
- Mathematical
- Using old data to predict new data
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Average Demand
Period of time
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Demand Trend
whether it is increasing or decreasing
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Cyclical variations of Demand
- longer than a year
- wave-like
- due to business cycle
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Seasonal element of demand
- peaks and valleys
- consistent interval
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Random variation of demand
- unexpected/unpredictable events
- Natural disasters
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Qualitative Methods
- Consumer Survey- focus groups
- Sales Force Composite- survey sales force
- Dlphi Method
- Historical Analogy
- Jury of Executive Opinion
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Delphi Method
- 1. Experts
- 2. Questionnaire
- 3. Sum results & redistribute with new questions
- 4. Sum again, refining forescases & conditions, new questions
- 5. Repeat 4 if needed thatn distribute final results to all participants
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Quantitative Forecasting Methods
- Time Series:Moving average
- Exponential smoothing
- Trend projection
- Casual models:Linear Regression
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Naïve Forecast
Next period = past period
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Simple Moving Average
average of past periods
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Forecast Error
- how far above or below actual demand
- Defined in real terms
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Running Sum of Forecast Errors (RSFE)
Indicates bias- tendency to be consistently higher or lower than actual demand
*Sum of errors
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Mean Absolute Deviation (MAD)
- average absolute error
- 0 is best
- larger less desirable
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Weighted Moving Average
- Unequal weighting on prior time periods
- Weights must add to one
- t= last
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Mean Absolute Percentage Error (MAPE)
- true average of forecast error
- Ideal 0
- Average of abs(e/a)
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Mean Squared Error (MSE)
average e^2
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Tracking Signal (TS)
- Forecast in acceptable limits
- +- 4
- is forecast average keeping pace
- Use when other figures are both really large
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Collaborative Planning, Forecasting, and Replenishment (CPFR)
- Coordinate demand forecasting, production and purchase planning, and inventory replenishment
- Used to integrate multi-tier SC
- Objective: exchange internal info to give reliable, longer term future view
- Uses cyclic & interative approach
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CPFR Model
- 1. Collaboration Arrangement
- 2. Joint Business Plan
- 3. Sales Forecasting
- 4. Order Planning/Forecasting
- 5. Order Generation
- 6. Order Fulfillment
- 7. Exception Management
- 8. Performance Assessment
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CPFR Benefits
- Strengthens partner relationships
- Analysis of sales & order forecasts
- Improve forecast accuracy
- Integrates planning, forecasting and logistics
- Efficient category management & customer purchasing patterns
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