schiffman 15

A lot of information needed, Must establish a set of criteria for evaluation

Criteria for evaluation established, Fine tuning with additional information

Usually review what they already know

perfect competition and the consumer makes rational decisions. They are aware of all choices, can rank their benefits, and can choose the best alternative

the consumer is passive to the marketer in making their decisions

the consumer is a thinking problem solver

emotions are reasons consumers make decisions

Usually occurs when consumer has a “problem”, styles: actual state and desired state

internal then external source, maybe with internet. factors include Product factor, Situational factors, Social acceptability, Consumer factors

The specific brands that the consumer considers when looking at the choices available and how they rate and blending the list of brands they have acquired with the list of criteria that they have decided is important. followed by inept set and inert set.

consumers will establish criteria which are important to evaluate brands.

evaluates each brand in terms of each relevant attribute and then selects the brand with the highest weighted score.

the consumer does not balance positive attributes against negative, but every attribute must reach a minimum level or it will be disqualified. Conjunctive, disjunctive, or lexicographic

the consumer will establish a minimally acceptable cutoff point for each attribute evaluated. Brands that fall below the cutoff point on any one attribute are eliminated from further consideration

the consumer will establish a minimally acceptable cutoff point for each relevant product attribute

a consumer will first rank product attributes in terms of importance, then compare brands in terms of the attribute considered most important.

buying a product with the highest overall rating

They tend to base their decisions on less information and use more basic processing tactics.

Delay decision until missing information is obtained, Ignore missing information and use available information, Change the decision strategy to one that better accommodates for the missing information, Infer the missing information

trial, repeat purchases, long time commitment (house)

Actual Performance Matches Expectations–Neutral Feeling, Actual Performance Exceeds Expectations–Positive Disconfirmation of Expectations, Performance Is Below Expectations -Negative Disconfirmation of Expectations

the feeling a consumer has that they made the wrong choice.

A group giving a gift to another group

An individual giving a gift to a group or a group giving a gift to an individual

a group giving a gift to itself or its members

a individual giving to another individual

self gift

Marketing aimed at creating relationships with core customers by making them feel good about the company and by giving them a personal connection with the business.

sociocultural factors and marketer’s efforts, input

need recognition, prepurchase search, and evaluation of alternatives, process

happens after input and process, output