Flashcards - Week 4

What takes place when dealers purchase some or all of a product line?

- Half-line forcing
- Full-line forcing
- Forcing by brand
- Part-line forcing

Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

- Horizontal marketing system
- Vertical marketing system
- Strategic marketing system
- Conventional marketing system

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

- Market skimming
- Target pricing
- Market-penetration pricing
- Sensitive pricing

What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

What is an ultimate form of foreign involvement?

Direct ownership

Direct investment

Foreign investment

Foreign trade