Chapter 8 Concept Selection

  1. What is concept selection?
    The process of evaluating concepts with respect to customer needs and other criteria
  2. What are the six steps of concept screening?
    • Prepare the selection matrix
    • Rate the concepts
    • Rank the concepts
    • Combine and improve the concepts
    • Select one or more concepts
    • Reflect on the results and the process
  3. Concepts are best portrayed by ___.
    A written description & graphical representation
  4. In a selection matrix, what is written along the top of the matrix?
    Concepts
  5. In a selection matrix, what is written along the left side of the matrix?
    Selection criteria
  6. No more than ___ concepts should be evaluated.
    12.
  7. A technique in which members simultaneously vote for three to five concepts to allow the team to quickly choose 12 concepts to be evaluated is called what?
    Multivoting
  8. A concept the team chooses to be the benchmark against which all other concepts are rated is called the ___.
    Reference concept
  9. In concept screening, when rating the concepts, what kind of scores are used?
    Relative
  10. The reference concept is given a score of all __ when the concepts are being rated.
    0's.
  11. What are the six steps of concept scoring?
    • Prepare the selection matrix
    • Rate the concepts
    • Rank the concepts
    • Combine and improve the concepts
    • Select one or more concepts
    • Reflect on the results and the process
  12. In concept scoring, when rating the concepts, use a scale from ___.
    1 to 5.
  13. In concept scoring, a score of 1 means the concept was ___.
    Much worse than the reference
  14. In concept scoring, a score of 5 means the concept was ___.
    Much better than the reference
  15. In concept scoring, the score for each concept is the sum of ___.
    The weighted scores
Author
km.kristine
ID
252447
Card Set
Chapter 8 Concept Selection
Description
Concept Selection
Updated