# Chapter 8 Concept Selection

 What is concept selection? The process of evaluating concepts with respect to customer needs and other criteria What are the six steps of concept screening? Prepare the selection matrixRate the conceptsRank the conceptsCombine and improve the conceptsSelect one or more conceptsReflect on the results and the process Concepts are best portrayed by ___. A written description & graphical representation In a selection matrix, what is written along the top of the matrix? Concepts In a selection matrix, what is written along the left side of the matrix? Selection criteria No more than ___ concepts should be evaluated. 12. A technique in which members simultaneously vote for three to five concepts to allow the team to quickly choose 12 concepts to be evaluated is called what? Multivoting A concept the team chooses to be the benchmark against which all other concepts are rated is called the ___. Reference concept In concept screening, when rating the concepts, what kind of scores are used? Relative The reference concept is given a score of all __ when the concepts are being rated. 0's. What are the six steps of concept scoring? Prepare the selection matrixRate the conceptsRank the conceptsCombine and improve the conceptsSelect one or more conceptsReflect on the results and the process In concept scoring, when rating the concepts, use a scale from ___. 1 to 5. In concept scoring, a score of 1 means the concept was ___. Much worse than the reference In concept scoring, a score of 5 means the concept was ___. Much better than the reference In concept scoring, the score for each concept is the sum of ___. The weighted scores Authorkm.kristine ID252447 Card SetChapter 8 Concept Selection DescriptionConcept Selection Updated2013-12-11T01:36:08Z Show Answers