-
What is concept selection?
The process of evaluating concepts with respect to customer needs and other criteria
-
What are the six steps of concept screening?
- Prepare the selection matrix
- Rate the concepts
- Rank the concepts
- Combine and improve the concepts
- Select one or more concepts
- Reflect on the results and the process
-
Concepts are best portrayed by ___.
A written description & graphical representation
-
In a selection matrix, what is written along the top of the matrix?
Concepts
-
In a selection matrix, what is written along the left side of the matrix?
Selection criteria
-
No more than ___ concepts should be evaluated.
12.
-
A technique in which members simultaneously vote for three to five concepts to allow the team to quickly choose 12 concepts to be evaluated is called what?
Multivoting
-
A concept the team chooses to be the benchmark against which all other concepts are rated is called the ___.
Reference concept
-
In concept screening, when rating the concepts, what kind of scores are used?
Relative
-
The reference concept is given a score of all __ when the concepts are being rated.
0's.
-
What are the six steps of concept scoring?
- Prepare the selection matrix
- Rate the concepts
- Rank the concepts
- Combine and improve the concepts
- Select one or more concepts
- Reflect on the results and the process
-
In concept scoring, when rating the concepts, use a scale from ___.
1 to 5.
-
In concept scoring, a score of 1 means the concept was ___.
Much worse than the reference
-
In concept scoring, a score of 5 means the concept was ___.
Much better than the reference
-
In concept scoring, the score for each concept is the sum of ___.
The weighted scores
|
|
