Norm of Reciprocity
More willing to comply after a favor/concession
Door in the face
Extreme request followed by little request.
That's not all folks!
Better deal, more options
Other people like it and so should you!
Bandwagon (like the list technique)
Bait and Switch
Advertise one thing, make it unavailable, they'll buy another.
Low Ball (the common enemy)
Obtain a commitment and change the deal. (my manager says..)
Friendship and Attractiveness
More willing to comply to those like us.
Advertise as a friend, not a merchant.
Seem more valuable when they're less available.
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