means of communication that reach the public, including newspapers and magazines, radi, television, films, recordings, books and electronic communication
News Media
Media that emphasize the news
Federal Communications Commission (FCC)
an independent regulatory commission charged with licensing stations
Political Socialization
the process by which we develop our political attitudes, values, and beliefs
Selective Exposure
the process by which individuals screen out messages that do not conform to their own biases
Selective Perception
the process by which individuals perceive what they want in the media
Agenda Setting- calling public attention to certain issues
Issue Framing
Bringing attention to a bigger issue within an issue
ex: Bosnia is another Vietnam
ex: Communist China is against human rights
Horse Race
A close contest; by extension; any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates