BA 101

the act of informing or reminding consumers about a specific product or brand

the combination of promotion methods that a firm uses to increase acceptance of its products

the nonpersonal sales presentation communicated through media or nonmedia forms to influence a large number of consumers

a nonpersonal sales presentations about a specific brand

intended to persuade customers to purchase a specific product by demonstrating a brand's superiority by comparision with other competing brands

intended to remind consumers of a product's existence

a nonpersonal sales presentation about a specific institution's product

a nonpersonal sales presentation about a specific industry's product

commercials that are televised separately rather than within a show

the use of the telephone for promoting and selling products

a personal sales presentation used to influence one or more consumers

an individual who manages a group of sales respresentatives

the set of activities that is intended to influence consumers

the potential refund by the manufacturer to the consumer

the promotional device used in newspapers, magazines, and ads to encourage the purchase of a product

offering free samples to encourage consumers to try a new brand or product

the loyalty of consumers to a specific brand over time

a gift or prize provided free to consumers who purchase a specific product

actions taken with the goal of creating or maintaining a favorable public image

a brief written announcements about a firm provided by that firm to the media

an oral announcement about a firm provided by that firm to the media

firms direct their promotion directly at the target market, and consumers in turn request the product from wholesalers or producers

producers direct their promotion of a product at wholesalers or retailers, who in turn promote it to consumers

the amount of funds that have been set aside to pay for all promotion methods over a specified period