Consumer Behavior Chapter 13 Subcultures

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perceived age

how old a person feels
consumer identity renaissance

the redefinition process people undergo when they retire
life course paradigm

to study behavior. This perspective views behavior at any stage in life or given point in time as the product of one’s actions or responses to earlier life conditions and the way the individual has adapted to social and environmental circumstances.

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Consumer Behavior Chapter 13 Subcultures

Description

Solomon, M. R. (2012). Consumer Behavior, 10/e for DeVry University (1st ed). Pearson Learning Solutions. Retrieved from http://devry.vitalsource.com/books/9781256914778/id/ch13lev1sec7

Updated

2013-11-10T23:14:40Z