mkt test 3 chap 5 and 6

segment of a larger culture whose members share distinguishing values and patterns of behavior.

subcultures whose members’ unique shared behaviors are based on a common racial, language, or nationality background

see brands as communicating their unique identity, are less price sensitive, and more brand loyal.

don't have the need to be “hip and cool.” often has financial constraints, more conservative, more price sensitive, and less brand loyal

bicultural

highest educated, highest income group, most diverse

somewhat younger then the general population, better educated, and have a higher than average income.

schools, government, and politics are not controlled by a religious group, and most people are not guided by strict religious guidelines

at least two members related by birth, marriage, or adoption, one of whom is the householder

householder living alone or only  with non-relatives

family consisting of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents.

a married couple and their own or adopted children living at home.

two or more family members make decisions

young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace. content-what they learn. process-how they learn it.

capabilities necessary to purchase, like understanding money, budgeting, product evaluation, etc.

knowledge, attitudes, and values that cause people to attach differential evaluations to products and brands

cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople, and warranties

occurs primarily through family or advertising and friends.

consumer socialization, when a parent or sibling directly attempts to bring about certain responses through reasoning or reinforcement.

consumer socialization, when a child learns appropriate or inappropriate consumption behaviors by observing others.

consumer socialization, when a parent alters a child’s initial interpretation of a marketing or other stimulus