mkt test 3

widely held beliefs that affirm what is desirable

Reflect a society’s view of the appropriate relationships between individuals and groups within that society. Religious, sensual, hard working, material, etc

Prescribe a society’s relationship to its economic, technical, and physical environment. Tradition, cleanliness, admire nature, risk taking

a society’s view of relationships between individuals and groups in that society. Diversity, youth, competition, feminine

developing products that have a positive impact on the environment or tying the purchase of a product to an environmental organization

ties a company to an issue or cause with the goal of improving sales or image while providing benefits to the cause.

High purchase power, changing american culture values

Market Segmentation, product strategy, marketing communications, retail strategy

describing the attitudes, values and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

Pre-depression, depression, baby boom

stereotype is wrong, Xers are more educated than previous generations

tech savvy, strong vehicle market

one’s position relative to others on one or more dimensions valued by society

hierarchical division of a society into distinct and homogeneous groups with respect to attitudes, values, and lifestyles. pure social classes do not exist in US.

moderate in the U.S., reflects the consistency of status dimensions, like parental status, education, occupation and income. They set limits on one’s lifestyle, including residence.

education, occupation, income - directly influence consumption behavior

Hollingshead Index of Social Position