social psych ch 9

a con to social roles. people can potentially get so far into a role that their ____ identities and _____ get lost

social roles can be so powerful that they _____ our personal identities to the point that we become the ____ we are playing

in 1950 about a third of women had a job outside the home; by 1988, ____ did

in 2009 about ____ of the jobs belonged to women

in ads, women are much more likely to be shown in a ____ role