Intro to Business

communication about an organization and its products that is intended to inform, persuade, or remind target-market members

Coordination of promotion efforts to ensure their maximal informational and persuasive impact on customers.

A paid non personal message communicated to a select audience through a mss medium

The use of activities or materials as direct inducements to customers or salespersons

communication activities used to create and maintain favorable relations between an organization and various public groups, both internal and external

Advertising aimed at increasing the demand for all brands of a product within a specific industry

Advertising that is used to sell a particular brand of product

Advertising designed to enhance a firm's image or reputation

Short promotional messages on billboards, posters, signs, and transportation vehicles

A program-Length televised commercial message resembling an entertainment or consumer affairs program

An independent firm that plans, produces and places advertising for its clients

Order-Getter- a salesperson who is responsible for selling a firm's products to new customers and increasing sales to present customers

Order-Taker- A salesperson who handles repeat sales in ways that maintain positive relationships with customers

Selling products to new customers and increasing sales to present customers

A salesperson -Generally employed by manufacturer visit retailers to persuade them to buy the manufacturer's products

A salesperson who assists customers in promoting products, especially in retail stores

A salesperson who assists a company's current customers in technical matters

Activities or materials that are direct inducements to customers or salespersons.

Rebate- a return of part of the product's purchase price

Coupon- an offer reduces the retail price of a particular item by stated amount at the time of purchase 

Sample- A free product given to customers to encourage trail and purchase 

Premium- a gift that a producer offers to a customer

Reward frequent clients

Promotional material placed within a retail store

An arrangement whereby a manufacturer agrees to pay a certain amount of a retailer's media cost for advertising the manufacturer's product

Communication in news story form about an organization, its products, or both

A plan for combing and using the four promotional methods- advertising, personal selling, sales promotion, and publicity- in a particular promotion mix to achieve one or more marketing goals

The development of a product image in buyers' minds relative to the images they have of competing products