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Economics chapter 11
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All the activities used to generate consumers demand and move (sell) products/services from the producer to the consumer
Marketing
gathering and analyzing consumer data relative to what consumers want
Market research
Consumers data based on age, gender, income, education, and geographic location -
not
based on religion, sexual orientation, financial debt, race.
Market Survey
representative market
Focus group
Via-mail, email and/or telephone
questionnaire
What is it you are really selling ?
1. Product (The 4 ''P's'' of marketing)
What will consumers pay for this product/services ?
2. Price (The 4 ''P's'' of marketing)
low prices to get new product into the market
Penetration Pricing
Making the 1
st
move, others will follow normally
3. Price Leadership (The 4 ''P's'' of marketing)
Author
hey_itsdarra
ID
244768
Card Set
Economics chapter 11
Description
chapter 1
Updated
2013-11-03T22:53:42Z
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