Economics chapter 11

All the activities used to generate consumers demand and move (sell) products/services from the producer to the consumer

gathering and analyzing consumer data relative to what consumers want

Consumers data based on age, gender, income, education, and geographic location - not based on religion, sexual orientation, financial debt, race.

representative market

Via-mail, email and/or telephone

What is it you are really selling ?

What will consumers pay for this product/services ?

low prices to get new product into the market

Making the 1^st move, others will follow normally