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Mraketing MT

  1. 4 characteristics that make a service different from a good
    • 1) Intangibility
    • 2) Inconstancy
    • 3) Inseparability 
    • 4) Inventory
  2. Target Market Profile
    • Demographics 
    • Geographics
    • Psychographics
    • Behaviouristics
  3. 6 Steps of Market Research
    • 1) Identify problem/solution/opportunity
    • 2) Design research plan
    • 3) Conduct exploratory + qualitative research
    • 4) Collect quantitative primary research
    • 5) Collect, analyze and interpret data
    • 6) Generate report and make recommendations
  4. 3 layers of the total product concept
    • 1. Core 
    • 2. Actual
    • 3. Augmented
  5. 4 types of consumer products
    • Convenience products 
    • Shopping products
    • Specialty Products
    • Unsought Products
  6. Ways to improve the service
    How to make service more tangible: advertise to show benefits.

    Increase consistency: training, quality checks. People uniforms (professional)

    DIFFERENTIATE from competition
  7. Types of primary research
    • Observational and Experimental
    • Questionnaire Data
Author
jmali921
ID
243636
Card Set
Mraketing MT
Description
MT
Updated

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