MGMT WEEK 11

Father of public relations

Edward Louis Bernays
Lasting effects of Bernays
- Made it acceptable for women to smoke
- Professional opinion maker
- Opinion shaping methods
- Favouring the use of endorsements
What two ideas did Bernays use and who did he get them from

Crowd Psychology Le Bon and Trotter

Psychoanalytical ideas uncle sigmund Freud
Definition of Marketing

is the activity, set of institutions, processes fore creating, communicating, delivering, and exchanging offerings that have value to customers, clients, partners and society at large
Definition of Marketing Mix

Describes the different elements that marketers need to consider

Author

Marciaho

242426

Card Set

MGMT WEEK 11

Description

Week 11

Updated

2013-10-23T21:50:09Z

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