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resonance
Wordplay, Used to create a double meaning when used with a relevant picture
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message framing
positive framing, negative framing
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one sided v two sided messages
persuasive communication
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order effects
Primacy, Recency, Order of benefits, Brand name
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country of origin effects
Country-of-design (COD), Country-of-assembly (COA), Country-of-parts (COP)
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Cross-Cultural Consumer Analysis
The effort to determine to what extent the consumers of two or more nations are similar or different
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world brands
Products that are manufactured, packaged, and positioned the same way regardless of the country in which they are sold.
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acculturation
Marketers must learn everything that is relevant about the usage of their product and product categories in foreign countries
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strivers
ambitious and materialistic
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devouts
responsible and respectful
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altruists
unselfish in their concern for others
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intimates
social relationships
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fun seekers
young in age and outlook and value a good time
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creatives
seek knowledge and have interests in books and new media
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