Understanding Customers (Chapter 5)

What are the five steps of the consumer descision making process
- Problem Recognition
- Search for information
- Evaluation of alternative solution
- Product Choice Decision
- Post-purchase assesment
Whare are the categories of personal characteristics
- Life Cycle Stage
- Occupation
- Life Style
- Gender Roles
What are the five psychologica attributes
- Motivation
- Attitude
- Personality
- Perception
- Learning
What external factors shape consumer choices
- Cultural Factors
- Situational Factors
- Social Factors
What are some cultural factors
- Language
- Subculture
- Values
What are some situational factors
- Physical Surroundings
- Personal Circumstances
- Time
What are some social factors (4)
- Family
- Referececes Groups
- Opinion Leaders
- Social Class

Author

mac9508

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Card Set

Understanding Customers (Chapter 5)

Description

Main points of Understanding Customes

Updated

2013-10-18T17:31:12Z