Mass Comm.

write books that have literary merit but are not obvious blockbusters.

•Amazon.com

• •is
• a publisher with a few employees and minimal facilities.

• •usually
• specialize in the types of books they produce

works with the author, going over each chapter and suggesting changes, new directions, things to add, and things to cut.

acquires books to be published.

include textbooks for elementary, secondary, college, and vocational schools.Many believe that educational books will be the great growth industry of 21stcentury publishing.

• account for largest share of books sold.
• Trade books are fiction and nonfiction that are sold to the general public.

Early paperbacks

• –Machine-made
• paper - wood pulp -
• cheaper

• –Publishers
• tried to disguise books as both newspaper and magazines to take advantage of
• lower postage rates.

• –In
• 1914
• Congress
• established a special postal “book
• rate”
• because it realized that the distribution of books was good for the country.
• (media mail)

• used
• pictures to reinforce vocabulary.

1820s.

–1642 Massachusetts-

• Benjamin
• Franklin

• To this day, the best papers still have a
• certain amount of cotton or linen fiber

• Ÿoral
• culture to literature
• culture.

Johannes Gutenberg

• The
• first book to resemble today’s familiar form was produced on parchment
• by the Romans

• a reed that grew in ancient Egypt
• alongside the Nile

3000 B.C. earliest paper

is the idea that viewing violence actually reduces violent behavior because it satisfies a person’s aggressive drive.

telling them what to think about

• o  predicts that over time. Media use will “cultivate” a
• particular view of the world within users

resistant to change

skeptical

careful informed decisions

Quick but informed

extroverts, eager to try new stuff

• o  five types of people have different levels of willingness
• to accept new ideas from the media:

difference theory looks at how media users with different characteristics are affected in different ways by the mass media.

an important part in the process of social modeling in which a child learns the expectations, norms, and the values of society.

• is based on the assumption that people learn to
• behave by observing others, including those portraying in the mass media.

(LIMITED EFFECTS)

• ·      studies supported the powerful-effects model, which
• predicted that media will have an immediate and potent influence on their
• media. (HYPODERMIC NEEDLE)

• is a set of related statements that seek to
• explain and predict behavior

created by opinion leaders of communication

someone who knows stuff about something

caused people with different views to remember the same event differently

analyses demonstrated that the vastmajority of movies dealt with crime, sex, and love.

• ·      conducted 13 separate investigations into the
• influence movies had on the behavior of children

is information that is spread for the purpose of promoting a doctrine or cause

Legal: Forbidding or restricting a form of expression before it is made

• To some –
• government prosecution of communications activity after the fact

• ·     
• Others – any
• restriction of communications activity

The sharing of personal messages through some form of interposed device (communication via the telephone, e-mail, text messages etc.)

• ·     
• Controls what goes out to people

• ·     
• Mediated messages transmitted to large, usually
• widespread audiences.

Messages conveyed through a medium rather than face-to-face

• 1.    
• Name a job where you will NOT use any form of
• media

• 2.    
• How could your job affect the media

• 3.    
• How could your job be affected by the media

• the analysis used to assess the effects of media on
• individuals, on societies, and on cultures.

•             CRITICISM=
• not negative

•             We all use
• it!

• ·     
• The ability to understand and make productive
• use of the media in one’s life