1. core functions of mass communication (4)
    • correlation
    • cultural transmission
    • surveillance
    • entertainment function
  2. correlation
    how opinions and thoughts are on issues within the larger issues of society
  3. spiral of science definition
    • theory of mass communication    
    • asserts that a person is less likely to voice an opinion on the topic if one feels one is in the minority or for fear of reprisal or isolation from the majority
  4. spiral of science (5 parts)
    • 1. people have the fear of being rejected; won't speak up     
    • 2. people are constantly observing the behaviors of others      
    • 3. people are more willing to publicly state things they think will be accepted positively           
    • -when people speak out confidently, the opposition tends to speak out less     
    • 4. if they're clear they're in the minority, they'll be more quiet     
    • 5. media has a strong influence in this process
  5. cultural transmission
    media helps transmit programming from one culture to another
  6. surveillance
    • notion of media      
    • information seeking; function of media     
    • keeping up with general knowledge of what's going on in society    
    • trends, pop culture, fashion, movies, etc.
  7. demassification
    • in an area of media customization (DVR, etc.)
    • we're able to customize our media consumption where we're able to pay attention to what we want to
    • fragmentation    
    • appeals to specific audience
  8. cultivation theory
    suggests that extensive exposure to television over a long period of time cultivates the sense that the world is a much meaner place
  9. mean world syndrome
    • suggests that the world is meaner (scarier and more violent) than it actually is
    • primarily happens through television
  10. entertainment function
    • uses and gratifications theory (what do people use the media for?)    
    • entertainment    
    • information/education    
    • escaping from stresses of daily life (escapism)      
    • socialization    
    • individuals feel a connection with characters or people who are portrayed in movies
  11. innovators
    certain people have to have things NOW
  12. early adopters
    local type; one of the first people who acquire the device
  13. early majority
    they adopt ideas just before the average member of society does
  14. late majority
    skeptical; their generation may be born out of economic necessity more than anything else (an economic imperative forces you to switch technology because other technology is no longer available; ex. switching from VHS to DVD)
  15. laggards
    generally going to be older audiences; they're content with their life and wonder how this new technology will make it any better
  16. gatekeeping
    when media chooses things we are able to see or hear
  17. media bias
    • description of how the media systematically presents a particular point of view
    • liberal, conservative, or mainstream bias
  18. most media are...
  19. most talk shows are...
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