Chapter 4 remaining terms.txt

  1. Affiliate Marketing
    A type of marketing that allows individul web site owners to earn revenue by posting other companies' ads on their web pages
  2. Click Fraud
    Abuse of pay-per-click advertising models by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.
  3. Click-through rate
    "The ration of surfers who click on an ad (ie clicks), divided by the number of times it was displayed (i.e., impressions)"
  4. Competitive click fraud
    A competitor's attempt to inflate an organication's online advertising costs by repeatedly clicking on an advertiser's link.
  5. Conversion rate
    The percentage of visitors to a Web site who perform the desired action
  6. Customer Verification Value (CVV2)
    A three digit code located on the back of a credit card; used in transactions when the physical card is not present
  7. Digital rights management (DRM)
    "A technological solution that allows publishers to control their digital media (music, movies and so on) to discourage, limit, or prevent illegal copying and distribution."
  8. e911
    Enhanced 911; a part of a federal mandate to improve the effectiveness and reliability of 911 service.
  9. e-auction
    Electronic auction
  10. e-government
    "The use of information systems to provide citizens, organizations, and other governmental agencies with information about and access to public services."
  11. Electronic bill pay
    The use of online banking for bill paying.
  12. Forward Auction
    A form of e-auctions that allows sellers to post goods and services for sale and buyers to bid on these items.
  13. Government-to-business (G2B)
    Electronic commerce that involves a country's government and business.
  14. Government-to-citizen (G2C)
    "Online interactions between federal, state and local governments and their constituents."
  15. Government-to-Government (G2G)
    Electronic interactions that take place between countries or between different levels of government within a country.
  16. Internet Tax Freedom Act
    An act mandating a moratorium on electronic commerce taxation in order to stimulate electronic commerce.
  17. Location-Based services
    Highly personalized mobile services based on a user's location
  18. Long Tail
    The parts of consumer demand that are outside of mainstream tastes (i.e. niche markets)
  19. M-commerce
    "Any electronic transaction or information interaction conduced using wireless, mobile device and mobile networks that leads to a transfer of real or perceived value in exchange for information, services, or goods."
  20. Network click fraud
    A form of click fraud where a site hosting an advertisement creates fake clicks in order to get revenue from the advertiser.
  21. Online Banking
    The use of the internet to conduct financial transactions.
  22. Online investing
    The use of the Internet to obtain information about stock quotes and manage financial portfolios.
  23. paid inclusion
    Inclusion of a web site in a search engine's listing after payment of a fee.
  24. pay-per-click
    A payment model used in online advertising where the advertiser pays the web site owner a fee for visitors visiting a certain link.
  25. reverse auction
    A type of auction in which buyers post a request for proposal (RFP) and sellers respond with bids.
  26. search advertising
    Attempting to ensure that a company’s website is the first site a user sees when searching for a specific term.
  27. search engine optimization (SEO)
    Methods for improving a site's ranking in serach engine results.
  28. Sponsored search
    Attempting to ensure that a company’s website is the first site a user sees when searching for a specific term.
  29. Watermark
    "A digital or physical mark that is difficult to reproduce, used to prevent counterfeiting or to trace illegal copies to the original purchaser."
  30. Web analytics
    The analysis of Web surfers' behavior in order to improve a site's performance.
Card Set
Chapter 4 remaining terms.txt
Ch. 4 remaining terms