Chapter 4 remaining terms.txt

A type of marketing that allows individul web site owners to earn revenue by posting other companies' ads on their web pages

Abuse of pay-per-click advertising models by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.

"The ration of surfers who click on an ad (ie clicks), divided by the number of times it was displayed (i.e., impressions)"

A competitor's attempt to inflate an organication's online advertising costs by repeatedly clicking on an advertiser's link.

The percentage of visitors to a Web site who perform the desired action

A three digit code located on the back of a credit card; used in transactions when the physical card is not present

"A technological solution that allows publishers to control their digital media (music, movies and so on) to discourage, limit, or prevent illegal copying and distribution."

Enhanced 911; a part of a federal mandate to improve the effectiveness and reliability of 911 service.

Electronic auction

"The use of information systems to provide citizens, organizations, and other governmental agencies with information about and access to public services."

The use of online banking for bill paying.

A form of e-auctions that allows sellers to post goods and services for sale and buyers to bid on these items.

Electronic commerce that involves a country's government and business.

"Online interactions between federal, state and local governments and their constituents."

Electronic interactions that take place between countries or between different levels of government within a country.

An act mandating a moratorium on electronic commerce taxation in order to stimulate electronic commerce.

Highly personalized mobile services based on a user's location

The parts of consumer demand that are outside of mainstream tastes (i.e. niche markets)

"Any electronic transaction or information interaction conduced using wireless, mobile device and mobile networks that leads to a transfer of real or perceived value in exchange for information, services, or goods."

A form of click fraud where a site hosting an advertisement creates fake clicks in order to get revenue from the advertiser.

The use of the internet to conduct financial transactions.

The use of the Internet to obtain information about stock quotes and manage financial portfolios.

Inclusion of a web site in a search engine's listing after payment of a fee.

A payment model used in online advertising where the advertiser pays the web site owner a fee for visitors visiting a certain link.

A type of auction in which buyers post a request for proposal (RFP) and sellers respond with bids.

Attempting to ensure that a company’s website is the first site a user sees when searching for a specific term.

Methods for improving a site's ranking in serach engine results.

Attempting to ensure that a company’s website is the first site a user sees when searching for a specific term.

"A digital or physical mark that is difficult to reproduce, used to prevent counterfeiting or to trace illegal copies to the original purchaser."

The analysis of Web surfers' behavior in order to improve a site's performance.