Social Cog

  1. Define attitude (1)
    Does what?(3)
    • a psychological tendency that is exressed by evaluating a particular entity with some degree of favour or disfavour
    • determine our reaction to and interpretation of information
    • Influence behaviour
    • are learnt
  2. Structure of Personality
    • Affective
    • Behavioural
    • Cognitive
  3. define affective 
    is what part of attitude?
    • our pos/neg feelings/emotions towards something
    • eg I don't like school
    • structure
  4. define behavioural 
    is what part of attitude?
    • actions/behaviour that result from attitude
    • eg I don't pay attention in class
    • structure
  5. define cognitive
    is what part of attitude?
    • long term beliefs about why we have certain attitudes
    • eg I believe school is a waste of time
    • structure
  6. Functions of attitudes
    • Adaptive
    • Self-expresive
    • Ego-defensive
    • Knowledge
  7. Define adaptive
    is what part of attitude?
    • helps people maximise rewards and minimise punishments from the world
    • eg like school if i always get good grades
    • function
  8. define self-expressive
    is what part of attitude?
    • gives meaning to our lives, allowing us to tell others about ourselves
    • eg wearing teams gurnsey
    • function
  9. define ego-defensive
    is what part of attitude?
    • helps people avoid harsh realities of the world
    • protect self image
    • function
  10. define knowledge (2)
    is what part of attitude?
    • makes our world more predictable by organising perceptions and beliefs
    • we know how to act in a situation because we understand what is expected
    • function
  11. Functions of attitudes facts (2)
    • people may have the same attitude to something but serves different function for people
    • one attitude may serve all 4 or just 1
  12. define cognitive dissonance (2)
    when related cognitions contradict each othereg people who wait 1 hour for restaurant praise average foodinconsistency between behaviour and attitudes gives us an uncomfortable state of heightened arousal
  13. Factors affecting attitude formation (3)
    • Mere exposure
    • Direct exposure
    • Learning
  14. Define Mere exposure (3)
    is what part of attitude?
    • Being exposed to an object is enough to form an attitude
    • ads most common factor
    • too many exposures = effect not as great

    factor affecting attitude formation
  15. Define Direct exposure (4)
    is what part of attitude?
    • having direct personal experience with object = form an attitude
    • in particular attitudes formed from negative experiences
    • more resistant to change
    • generally more strongly held

    factor affecting attitude formation
  16. 3 parts of learning examples
    is what part of attitude?
    • association
    • reward and punishment
    • imitation

    factor affecting attitude formation
  17. learning examples - association
    is what part of attitude?
    association to ice-cream - neutral attitude - eat ice cream - form positive attitude towards ice-cream

    factor affecting attitude formation
  18. learning examples - reward and punishment
    is what part of attitude?
    good grade in psych - reward - form pos attitude towards psych

    factor affecting attitude formation
  19. learning examples - imitation 
    is what part of attitude?
    watching loved one boo for crows - form neg attitude towards crows

    factor affecting attitude formation
  20. why is ABC model useful (2)
    • useful in showing various components are related
    • assumes consistency between ABC
Card Set
Social Cog
First stuff of social cog