1. Examples of microcoordination
    • - changing plans once a person has already set out for an encounter
    • - progressive refining of an encounter(establishing time and location isn't as necessary with the advent of cellphones)
    • - adjusting a previously scheduled time
  2. Explain and list an example of one major barrier to effective listening
    Factual diversion - when someone concentrates on the details so much that they lose the main point.
  3. What are the three dimensions of credibility?
    • - Knowledge of the subject(speaker has solid understand of topic)
    • - Trustworthiness(audience can trust the speaker) 
    • - Goodwill(speaker has the audiences best interest at heart)
  4. What are the four traditional areas of communication studies?
    • - The rhetorical tradition(public speaking)
    • - Media Studies and Mass Communication(distribution of info to the masses)
    • - Interpersonal communication research(how we communicate with each other)
    • - Performance(speech and drama)
  5. What is narrowcasting?
    The tendency to focus media products on specific audience members connected by a common bond.
  6. Describe one way that the shared use of media can fulfill relational needs.
    Media enables interactions to take place. Even in media-rich households, families often use media together, which provides an opportunity for interactions to occur.
  7. What does it mean to say that media texts are polysemic?
    Rather than having a single meaning, they are open to a variety of meanings and are given these multiple meanings by members of the audience.
  8. Why do people use media according to uses and gratification research?
    For escapism, reality exploration, character reference, and incidental reasons.
  9. What are parasocial relationships?
    Relationships people form with media characters and personalities.
  10. What is ethnocentric bias?
    Believing that your culture is the benchmark for all others.
  11. What is the Sapir/Whorf hypothesis?
    The idea that you think what you can say.
  12. What elements make up Burke's pentad?
    • Pentad = 5; The elements of a story...
    • - Scene (setting)
    • - Setting (character)
    • - Act (event or sequence of events)
    • - Agency (plotline)
    • - Purpose (outcome)
Card Set
Comm 114 Class