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managing chapter 6
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corporate social responsibility
managements obligation to make choices and take actions that will contribute to the welfare and interests of society as well as the organization.
stakeholder approach
examines how all stakeholders, not just shareholders, are impacted by business decisions
five areas of corporate social responsibility
strategy
financial
customer and product
governance and stakeholder
human
reactive strategy
an organization is involved in little or no corporate social responsibility initiatives
responsive strategy
organizations that may engage in some social initiatives, but for the most part believe that these efforts distract from making a profit.
accommodative strategy
engage in social initiatives, although social initiatives are not the focus of their existence.
proactive strategy
actively engage in social responsibility
Author
thinkrussia
ID
224705
Card Set
managing chapter 6
Description
managing chapter 6
Updated
2013-06-23T04:08:07Z
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