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INTERNAL
- owners / shareholders
- directors / management
- employees
- organisational structure
- corporate culture
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OPERATING
- customers
- competitors
- suppliers
- trade unions
- lobby / pressure groups
- financial institutions
- regulatory bodies
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MACRO
- economic forces
- government forces
- legal forces
- technological developmental forces
- globalisation forces
- political forces
- social and cultural forces
- environmental forces
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STAKEHOLDER INTERESTS
- shareholders
- directors
- management
- employees
- trade unions
- customers
- suppliers
- creditors / banks
- community
- government
- competitors
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