advertising final ch 13-14

standard components of a print ad (headline, body)

manufacturer pays part of the media bill when a local merchant features the manufacturer's brand in advertising

ad delivered to newspaper fully printed ready for insertion

cents off coupons for a variety of products

newspaper ads that are all copy messages under categories

first cover page, second cover page, third cover and fourth cover, double page spreads. space contract-rate for all advertising palaces by a client. space order-insertion order

advertiser agrees to pay for the production of show and for ads that show

several advertisers buy commercial time for a show

time bought from and aired through local stations.

tv households tuned in/total tv households in market

tv households tuned in/total households using tv

local spot, network, national spot (in syndicated program)

average quarter hour persons, average quarter hour share, average quarter hour rating, cume (people who listened for at least 5 out of the 15 mins)