-
display advertising
standard components of a print ad (headline, body)
-
co-op advertising
manufacturer pays part of the media bill when a local merchant features the manufacturer's brand in advertising
-
preprinted insert
ad delivered to newspaper fully printed ready for insertion
-
free-standing insert
cents off coupons for a variety of products
-
classified advertising
newspaper ads that are all copy messages under categories
-
placement in magazines
first cover page, second cover page, third cover and fourth cover, double page spreads. space contract-rate for all advertising palaces by a client. space order-insertion order
-
sponsorship
advertiser agrees to pay for the production of show and for ads that show
-
participation in tv
several advertisers buy commercial time for a show
-
spot advertising
time bought from and aired through local stations.
-
program rating
tv households tuned in/total tv households in market
-
share of audience
tv households tuned in/total households using tv
-
types of radio ads
local spot, network, national spot (in syndicated program)
-
measuring radio audience
average quarter hour persons, average quarter hour share, average quarter hour rating, cume (people who listened for at least 5 out of the 15 mins)
|
|
