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MACS 110 - March 12
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What theory is his song spiral of silence about?
spiral of silence
What did the survey signify?
spiral of silence
Three characteristics of chapter 10
contemporary relevance
scientifically tested
skeptical about media
Diffusion of innovations - Everett m Rogers graph
Early adopters
Opinion Leaders
Opinion followers
Late adopters
Change agent
people who teach and promote an innovation
The clip he showed us about Everett Rogers, what does it feature?
Him sitting in a hotel room talking to the camera for the entire clip
System
interrelated components with some kind of purpose or goals
a couple could be a system
- the focus would not be on the individuals in the relationship but more on the relationship per se
Palo Alto School
school of though using systems to focus on interpersonal relationships
Symmetrical Relationship
Pat loves Chris - Chris loves Pat
Pat hates Christ - Chris hates Pat
Complementary Relationship
Pat is clingy to Chris - Chris is evasive from pat
Pat is dominant over Chris - Chris is submissive to Pat
Media System Dependancy Theory
Media ---> Society ---> Audience ---> back to media
Media - availability and prominance of media
Society - crises or rapid social change
Audience - rapid change in ones life; social isolation
In north america, our dependancy on the media has tended to increase over the past
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Author
carlunger
ID
215868
Card Set
MACS 110 - March 12
Description
MACS 110 - March 12
Updated
2013-04-26T02:53:08Z
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