MACS 110 - March 12

spiral of silence

spiral of silence

• contemporary relevance
• scientifically tested
• skeptical about media

• Early adopters
• Opinion Leaders
• Opinion followers
• Late adopters

people who teach and promote an innovation

Him sitting in a hotel room talking to the camera for the entire clip

interrelated components with some kind of purpose or goals

• a couple could be a system
• - the focus would not be on the individuals in the relationship but more on the relationship per se

school of though using systems to focus on interpersonal relationships

• Pat loves Chris - Chris loves Pat
• Pat hates Christ - Chris hates Pat

• Pat is clingy to Chris - Chris is evasive from pat
• Pat is dominant over Chris - Chris is submissive to Pat

Media ---> Society ---> Audience ---> back to media

• Media - availability and prominance of media
• Society - crises or rapid social change
• Audience - rapid change in ones life; social isolation

In north america, our dependancy on the media has tended to increase over the past