Language & Power

  1. What does language & power mean?
    The language of power tries to exert influence or control in spoken or written form.
  2. Power in Political language
    Persuades and uses rhetorical devices.
  3. Power in Legal Language
    Uses jargon, has complex syntax, is repetitive and has lots of subordinate clauses. Gives power to specialists because of its complexity.
  4. Power in Education
    • Teachers use imperatives
    • Students use indirect questions-Is it ok if I..
    • Imbalance in address terms-e.g. pupils say Sir while teachers use first names
  5. Power in Business
    Power structures in business are similar to education but manager to employee
  6. 8 ways to exert power in conversation
    • Initiating the conversation
    • Hold the floor
    • Imperatives
    • Interrupting
    •  Unresponsiveness,
    •  Questioning,
    •  Topic changing
    •  Closing down the conversation
  7. What to remember in power conversations?
    Context-the situation & relationships
  8. How can non-verbal communication be used to exert power?
    Posture, gesture, eye contact & facial expressions
  9. How can jargon be used to dominate?
    Non-specialists can feel intimidated by specialists and feel excluded from the high status group
  10. What does Political correctness aim to promote?
  11. How can the media exert power?
    Bias, prejudice, stereotyping, sensationalism
  12. What features of an advert can be used to exert power?
    Attractive people, form, target audience, hook-to get people's attention, text-referred to as copy.
  13. What type of lexis do adverts employ?
    Comparative & superlative adjectives & high tech jargon.
  14. What grammar features can adverts employ?
    Imperatives, Disjunctive sentences e.g. elegant but sturdy.
  15. What phonological features can adverts employ?
    Alliteration, onomatopeia & rhyme
  16. What graphological features can adverts employ?
    images, colour, typeface.
  17. What is the discourse structure of an advert?
    • Hook
    • Further persuasion or information
    • Instructions on how to get the product
  18. What type of hooks are there?
    • Collocations
    • Semantic puns-Fly with us, the sky's the limit
    • Phonetic puns-Hair today, gone tomorrow
    • Figurative language-Is there a black hole in your pocket?
  19. What is intertextuality?
    Referencing other texts-e.g. referencing The Bible could give more weight to the text
  20. 12 Features of tabloids
    • Short paragraphs
    • Large font
    • Lots of pictures
    • Short words
    • Simple sentences
    • Simple punctuation
    • Nicknames or first names
    • Sensationalised one sided stories
    • Emotive language
    • Phonological features
    • Phonetic spelling
    • Puns
  21. Features of broadsheets
    • Long paragraphs
    • Smaller font
    • Fewer photos
    • Long, latinate words
    • Complex sentences
    • Complex punctuation
    • Full names
    • Fact based stories
    • Neutral vocab
    • Impersonal tone
    • Formal
    • Few puns or phonological features
Card Set
Language & Power
Cards to revise language & power for AQA AS English Language B