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Microsoft Bing Advertising
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Bing Ads Main Line Shows where & positions how many?
At the top & middle position (1-4)
Bing Ads Side Bars Shows where & positions how many?
On the right and positions (5-12)
Does Organic and Aphoristic Ads Cost or are they free?
FREE
You direct customers to their webmaster or tech support for what?
For their SEO-Tool Kit
SEO - Tool Kit stands for?
S
earch
E
ngine
O
ptimation
What are the 1st results of Organic Ads?
Best Matches
What are Deep Links?
Links that come directly from the website listed on the ad on the mainline.
What is Bing Local Listing?
Bing's Directory Assistance
List the 4 parts of a Bing Advertisement!
1.
A
d Title
2.
A
d Text
3.
D
isplay URL
4.
D
estination URL
When does an Advertiser pay?
Each time some one navigates and clicks on the ad, which is Pay per click.
What is Bing Ads Account Structure?
CACA & A/K
CACA A/K
C
ustomer
A
ccount
C
ampaign
A
d Groups
A
ds & Keywords
What are the 3 Service Levels (shell Types)?
Think Gas Station
1. Self Service
2. Self Serve Plus
3. Premiums
What are the 4 Character Limits?
Ad Title -
25 max
Ad Text -
71 max
Display URL -
35 max
Destination URL -
1024 max
What is an impression?
When an Ad is shown, it's called an impression.
State Bing Ads Account Structure Summary
Customer (the advertiser) is at the top of the Bing Ads, Structures all advertising.
www.bingads.microsoft.com is where to sign in
When an Bing Ad is shown, what is it called?
An impression
Where can you get Advertising Metric terminology?
By searching for it online.
What is CTR? & How is it Calculated?
Click Through Rate &
Clicks
Impression
What is
Incremental
Biding?
Increasing the base bid by a certain percentage to the users that meet certain criteria so that the Ad will show in a better position.
List 3 different types of extensions.
Location
Call
Site line
When increasing the base bid by a certain percentage to the users that meet certain criteria so that the Ad will show in a better position means what?
Incremental
Bidding
List the L2 Super Users....
- Bradley Frost
- Billy Szymanski
What are the steps to creating a Bing Ads Account?
1. Navigate to the Bing Ads up now page
2. Complete the General Information.
What is the difference between the Display URL & the Destination URL?
Display URL - is the Display in an AD
Destination URL - is the Actual page you are taking to.
What happens when the budge runs out?
It goes on a Budget pause.
List 5 Targeting Options
1.
L
ocation
2.
D
ay of the week
3.
T
ime of the Day
4.
D
emographic
5.
D
evice
What is a budget pause?
This is what happens with a budget runs out!
What can impact the user search results?
Preferences on the account.
What does the preferences do for each user Bing account?
Controls the language and location.
What information is needed to verify advertiser accounts?
Company Name & Account Number
Secret question & Answer
Last 4 of Credit Card Number
Email Address
Last 3 months of Billing
What is the GCS?
It's the learning portal for Microsoft Bing (Alorica) Employers
What is the Average CRM?
Cost Per Thousand Clicks for the Keyword
State An Example for Each Match type:
Exact -
Phrase -
Broad -
Exact - Car Insurance
Phrase - Local car insurance
Broad - Student insurance for hybrid car
What are 3 Match Types?
Exact, Phrase, & Broad
Which Match type may result in few impressions because of the hight click through rate?
Exact
What are the 2 Ad Types?
Dynamic (2)
Static (1)
What is a Phase Dynamic Text?
Acts as a place holder in an ad: let it be the ad title of the ad text.
What is a Dynamic Text made of?
1.
Key word:
Extracts keywords
2.
Destination URL:
Send search to specific webpage.
3.
Placeholders:
Used when having key word mispelled or to change title
.
Default Text:
Inserted into the ad copy when the keyword inserted exceds the character limit.
4 steps of setting up conversion tacking.
1. Define
2. Enable
3. Create
4. Add
What are the 6 High Risk Area of Editorial?
(PigPan)
P
harma
I
ntellectual property
G
ambling
P
olitics / Religion
A
dult
W
eapons
3 levels of Editorial Review
ARP
Low
: Automated
Medium
: Reactive
High
: Proactive
How many times of credit card declining does it take for Bing to close and advertiser Account?
11 X's Consecutive
How many account can be billed to 1 account?
5
What does
UPM
stand for?
U
nified
P
enalty
M
anagement
What is QBR?
Q
uality
B
ased
R
anking
What is
PMA
Stand for?
P
ending
M
anual
A
pproval
What does
CSAT
stand for?
C
ustomer
S
atisfaction
S
urvey
How is the CSAT measured?
Asat Osat & Resolve
CPC
Stands for?
C
ost
P
er
C
lick
CPA means?
To measure return on investment for an online advertising program.
C
ost
P
er
A
cquisition
ROI means?
The measure of how much profit an online advertiser makes for investment
R
eturn
o
n
I
nvestment
Author
ivjdj
ID
210560
Card Set
Microsoft Bing Advertising
Description
Microsoft Bing Training Class Notes For Test
Updated
2013-03-31T23:01:32Z
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