COMS 187

  1. Uncontrolled Channels
    Media, such as newspapers, in which a public relations practitioner cannot control message content, timing, or frequency
  2. Boundary-Spanning Role
    The function of public relations practitioners when they are serving a bridge or liaison between an organization and its stakeholders.
  3. Ethics
    Beliefs about right and wrong that guide the way we think and act.
  4. Investor Relations
    The maintenance of mutually beneficial relations between publicly owned companies and stockholders, potential stockholders, and other public in the investment community.
  5. Public Relations
    The values-driven management of relationships between an organization and the public important to its success.
  6. News Release
    Client-related news stories that public relations practitioner writes and distributes to the news media.
  7. Planning
    The second step in the public relations process, in which research is translated into a blueprint for achieving desire results.
  8. Advertising
    The process of creating and sending a persuasive message through controlled media, which allow the sender, for a prices, to dictate message, placement, and frequency.
  9. Evaluation
    The fourth step in the public relations process, in which results of a public relations program are measured against previously stated goals and organization values.
  10. Employee Relations
    The maintenance of mutually beneficial relations between and among a organization and its employee.
  11. Communication
    The third step in the public relations process, in which tactics developed during planning are executed.
  12. Customer Relationship Management
    Business process in which a company uses a database to hep identify, select, and retain individual customers, as well as to predict customer purchasing habits and needs.
  13. Fact Sheet
    What-who-when-where-why-how breakdowns of news releases. They are included in preparation of news stories.
  14. Issue Management
    A process through which organization identify and analyze emerging trends and issues for the purpose of preparing timely are appropriate responses.
  15. Media Kits
    Packets of documents designed to assist reporters in covering an organization's events and/or issues. The usually contains a new release, backgrounders, and a fact sheet. They may include pictures, graphic materials, and other information relevant to the event or issue.
  16. Research
    The process of gathering information. Research also is the first step in the public relations process.
  17. Marketing
    The process of researching, creating, refining, and promoting a product, and distributing it to targeting consumers.
  18. Social Exchange Theory
    The premise that people seek to minimize costs and maximize rewards within their relationships
  19. Resource Dependency Theory
    The premise that organizations form relationships with publics to acquire the resources they need to fulfill their goals and values.
  20. Member Relations
    The maintenance of mutually beneficial relations between and among an organization and its members
Card Set
COMS 187