Media, such as newspapers, in which a public relations practitioner cannot control message content, timing, or frequency
The function of public relations practitioners when they are serving a bridge or liaison between an organization and its stakeholders.
Beliefs about right and wrong that guide the way we think and act.
The maintenance of mutually beneficial relations between publicly owned companies and stockholders, potential stockholders, and other public in the investment community.
The values-driven management of relationships between an organization and the public important to its success.
Client-related news stories that public relations practitioner writes and distributes to the news media.
The second step in the public relations process, in which research is translated into a blueprint for achieving desire results.
The process of creating and sending a persuasive message through controlled media, which allow the sender, for a prices, to dictate message, placement, and frequency.
The fourth step in the public relations process, in which results of a public relations program are measured against previously stated goals and organization values.
The maintenance of mutually beneficial relations between and among a organization and its employee.
The third step in the public relations process, in which tactics developed during planning are executed.
Customer Relationship Management
Business process in which a company uses a database to hep identify, select, and retain individual customers, as well as to predict customer purchasing habits and needs.
What-who-when-where-why-how breakdowns of news releases. They are included in preparation of news stories.
A process through which organization identify and analyze emerging trends and issues for the purpose of preparing timely are appropriate responses.
Packets of documents designed to assist reporters in covering an organization's events and/or issues. The usually contains a new release, backgrounders, and a fact sheet. They may include pictures, graphic materials, and other information relevant to the event or issue.
The process of gathering information. Research also is the first step in the public relations process.
The process of researching, creating, refining, and promoting a product, and distributing it to targeting consumers.
Social Exchange Theory
The premise that people seek to minimize costs and maximize rewards within their relationships
Resource Dependency Theory
The premise that organizations form relationships with publics to acquire the resources they need to fulfill their goals and values.
The maintenance of mutually beneficial relations between and among an organization and its members