What are three reasons we link?
1. Explain jargon
2. Increase the trust of readers
3. Better entertain and inform readers
What is the most important aspect in choosing the right link destination?
What is the proper HTML code for links?
<a href="url">Link text</a>
What is a another aspect of choosing the right link that focuses on the primary news elements?
What are the three types of link destinations?
1. Source material
2. Full details
A link destination that is like footnotes, and doesn't have to be text (can be multimedia)
"What links will help readers who need or want to know more about this subject?"
Consider those who know nothing about the topic and provide them archives, FAQs, profiles, etc.
What can you link to to answer "who?"
Biographies, Facebook profiles
What can you link to to answer "what?"
Companies, organizations, photos, destination
What can you link to to answer where?