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Chapter 7

  1. What are three reasons we link?
    • 1. Explain jargon
    • 2. Increase the trust of readers
    • 3. Better entertain and inform readers
  2. What is the most important aspect in choosing the right link destination?
    Accuracy
  3. What is the proper HTML code for links?
    <a href="url">Link text</a>
  4. What is a another aspect of choosing the right link that focuses on the primary news elements?
    Relevance
  5. What are the three types of link destinations?
    • 1. Source material
    • 2. Full details
    • 3. Backgrounder
  6. A link destination that is like footnotes, and doesn't have to be text (can be multimedia)
    Source material
  7. "What links will help readers who need or want to know more about this subject?"
    Full details
  8. Consider those who know nothing about the topic and provide them archives, FAQs, profiles, etc.
    Backgrounder
  9. What can you link to to answer "who?"
    Biographies, Facebook profiles
  10. What can you link to to answer "what?"
    Companies, organizations, photos, destination
  11. What can you link to to answer where?
    Maps
Author
Anonymous
ID
208156
Card Set
Chapter 7
Description
Linking
Updated

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