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  1. The last one or two word in a paragraph left at the bottom of a paragraph is?
  2. The negative space that flows between words in justified text is called?
  3. The spacing between lines of type in a paragraph are called?
  4. How readers reading habits influence how they navigate a design is through?
    Reading Gravity
  5. The space between words in a line of type is?
    Word Spacing
  6. Adjusting the space between two adjacent characters is?
  7. How easily letterforms can be recognized and distinguished from one another is?
  8. What keys do you use to kern type?
    option (alt) + <
  9. Text that aligns flush on the left and right side is called?
  10. How easy a page of text can be read and navigated is?
  11. Adjusting the distance between characters in a string of text is?
  12. Graphic Resonance is?
    The underlying tone of design
  13. The first line of a paragraph that starts at the beginning of a column and has a broken sentence structure is?
  14. A modified Version of a typeface is?
    Type Style
  15. What does ITC stand for?
    International Typeface Corp.
  16. TT stands for:
    True Type
  17. O this stands for
    Open type
  18. a This stads for:
  19. The importance of elements (ex:Type) within a layout is called?
  20. When the leading is less than the type pt. size it is, we call it?
    Type Texture
  21. What keys do we use to create a bullet?
    option (alt) + 8
  22. Semantics:
    The study of, or an interpretation of the meaning of the word, phrase, sentence, etc.
  23. Visual Hierarchy:
    can help the viewer from the most important piece of information in your message to the least important.
  24. the "Law of Equilibrium" states that:
    our brains prefer simplicity, stability and cohesion.
  25. The five aspects of form that distinguish one typeface from another and that create the contrasts in rhythm and feeling that typographers depend on to add dimension to the text and composition are:
    Case, Weight, Posture (Slant), Width, and Style
  26. the FIVE "Laws of Gestalt" are:
    • Law of Complexity
    • Law of Composure
    • Law of Common Faith
    • Law of Proximity
    • Law of Possibility
  27. The Laws of Gestalt  are theories proposed by Max Wertheimer that explain:
    How our brains process visual input by grouping objects in ways that create meaning and understanding. `
  28. Each level of the typographic hierarchy should be signaled by one or more cues, applied consistently across a body of text. A cue can be a spatial or possibly a graphic, like:
    • indent placement on a page
    • line spacing change
    • style change
    • size change
    • color change
  29. A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy DOES NOT help readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings.
  30. We create hierarchy by cue changes in size, weights, color, direction, distinctions of space and scale?
  31. A quote that is loger than a few lines, gracious on the leading and indented is:
    Block Quote
  32. Independent information that is set apart and usually within a box:
  33. Text that runs along the bottom of a page. Could be a date, magazine name, etc...
  34. Data or information organized into a grid setting of rows and columns:
  35. A series of related items. They can have bullets or other graphical items before each.
  36. Text that runs along the margin of multiple pages:
  37. The title of an article used to draw attention:
  38. A sentence quoted from the body text and set apart to bring attention to it:
    Pull Quote
  39. A fancy name for a page number
  40. A short passage describing a photo or image:
  41. A secondary headline that subdivides and organizes body text:
  42. Type that indicates information about an item or illustration:
    Call Out
  43. The main text on a page. There is usually a lot of it in a paragraph form:
    • Running Text
    • Body Copy
    • Body Text
  44. Give an example using Redundancy.
    Paragraph Spacing. Drop, raced or box caps. Something with color.
  45. Color enhances the perception of spatial depth and force grater separation between the hierarchical levels of type and or foreground vs. background?

    True or False
  46. The designer must provide the reader with clear differentiation between body and display type and this is achieved by the relative relationships of: Size, Position, Weight, Case and Style...

    True or False
  47. — (option + shift + (-)) is a:
  48. the - key is a:
  49. – (opt + -key)  is a
  50. Color can't enhance the perception of spatial depth and force greater separation between the hierarchical levels on a page?

  51. How many points are in 1 pica?
  52. How many points are in 1 inch?
Card Set
Typography final
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