Marketing test 2

  1. subculture
    a group of people with shared value systems based on common life experiences and situations.
  2. factors influence consumer behavior personal factors
    age & lifestyle, economic, lifestyle, personality & self-concept
  3. motive
    is a need that is sufficiently pressing to direct the person to seek satisfaction of the need
  4. perception
    process by which people select, organize, and interpret information to form a meaningful picture of the world.
Author
Anonymous
ID
208095
Card Set
Marketing test 2
Description
marketing test 2
Updated