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market equilbrium
When the quantity consumers are willing and able to buy equals the quantity producers are willing and able to sell.
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surplus
At a given price, the amount by which quantity supplied exceeds quantity demanded, a surplus usually forces the price down.
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shortage
At a given price, the amount by which quantity demanded exceeds quantity supplied; a shortage usually forces the price up.
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transaction costs
The costs of time and information needed to carry out market exchange.
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increase in demand
Consumers are willing and able to buy more of the product at each price.
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decrease in demand
Consumers are willing and able to buy less of the product at each price.
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increase in supply
Producers are willing and able to sell more of the product at each price.
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decrease in supply
Producers are willing and able to sell less of the product at each price.
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productive efficiency
Occurs when a firm produces at the lowest possible cost per unit.
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allocative effieciency
Occurs when a firm produces the output most valued by consumers.
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disequilibrium
A mismatch between quantity demanded and quantity supplied as the market seeks equilibrium, usually temporary, except when government intervenes to set the price.
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price floor
A minimum legal price below which a product cannot be sold.
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price ceiling
A maximum legal selling price above which a product cannot be sold.
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consumer surplus
The difference between the most that consumers are willing and able to pay for a given quantity of a good and what they actually pay.
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behavioral economics
An approach that borrows insights from psychology to help explain economic choices.
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bounded rationality
There are limits to the amount of information people can comprehend and act on.
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limited willpower
Limited self-discipline in following through with decisions that are in one's self-interest, especially one's long-term interest.
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neuroeconomics
The mapping of brain activity while subjects make economic choices to develop better models of economic decision making.
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