Business Policies and Strategies Exam 2

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  1.              Corporate-level Strategy
    Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
  2.                           Synergy
    value added by corporate office adds up to more than the value if different businesses in the portfolio were separate and independent
  3.              Purpose of Diversification
    -using expertise and knowledge gained by one business and diversifying the skills into a business where it can be used in a related way

    -builds synergy
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Business Policies and Strategies Exam 2
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Business Policies and Strategies
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