to have different identities in different situations ex: you wont act the same at home as you do at your job
collaborative
ex: your trying to make people laugh but its not working you need to accept the fact that your not funny in other words you need to collaborate with the crowd.
deliberate or unconscious
- deliberate :you deliberate go to an interview well dressed.
- unconscious: you go the store in sweats and a shirt
people differ in their degree of identity managemnt
some people are much more aware of their identity management behavior than others.