competent- some one we see as competent to offer it (capable of doing it)
person- the appraisial must be perceived highly personal. the more the person seems to know more about us and adapts what is being said to fit us, the more we are expecting judgement from this person.
reasonable in light of self concept
reasonable in light self concept- reasonable in light of what we believe about ourselves if an appraisal is similar to our selves we might believe it
consistent and numerous
consistent and numerous- more persuasive than those that contradict usual appraisals or those that occur only once.