Characteristics of the Internet

Marketing Implication: Information, products, and communication in digital form can be stored, sent, and received nearly instantaneously. Text, audio, video, graphics, and photos can all be digitized, but digital products cannot betouched, tasted, or smelled.

Opens new markets and allows for worldwidepartnerships, employee collaboration and salesperson telecommuting

Firms pay for only as much data storage or serverspace as needed and can store huge amounts of data.