MKT 351 C6.txt

  1. Studying ________ helps managers understand why consumers decide to buy certain products.

    A. consumer behavior
  2. Which of the following is not an example of an external stimulus?

    C. personal experience
  3. ________ refers to the way in which an individual addresses the need for a new TV.

    A. Want
  4. What is the role of family in consumer decision making?

    C. family is an important social influence
  5. On a recent vacation, Doug enjoyed the shampoo that the hotel provided so much that he wants to buy it for his home. This is an example of:

    A. internal information search.
  6. Mary's mother reads many reviews after purchasing a new top-of-the-line blender to make sure she made a good decision. This is an example of:

    A. reducing cognitive dissonance.
  7. The extent to which an individual conducts an external search depends on perceived risk, knowledge, level of interest in the good or service, and:

    B. prior experience.
  8. After thorough research, Jack narrows his choice of a new car to a Honda, Toyota, and Acura. These three brands represent Jack's:

    C. evoked set.
  9. In searching for a new mobile phone plan, Harry decides that he cannot spend more than $50 per month. This is an example of a(n):

    A. cutoff.
  10. The Italian automaker Ferrari exercises ________ by lending its famous name to a wide range of nonautomotive products, including eyewear, clothing, perfume, bicycles, and laptop computers.

    B. brand extension
  11. Before he bought his new car, Harry spent four days doing research online and visiting various local dealerships. This is an example of which type of consumer buying decision?

    D. extensive decision making
  12. Joe, a 22-year old recent college graduate, is unlikely to buy a minivan as his first car. This is an example of which type of influence on consumer buying decisions?

    D. individual
  13. According to Maslow's hierarchy of needs, the most basic human needs include:

    A. food.
  14. Cecilia, a recent émigré from Argentina, decides to open a savings account at a certain bank because they have bilingual tellers. This is an example of which influence on consumer buying decisions?

    B. cultural
  15. ________ occurs when a consumer spends relatively little time on making a buying decision.

    D. Routine response behavior
Card Set
MKT 351 C6.txt
MKT 351 C6.txt