gov't essay

Get mentioned

set aside time to run

Raise Money

Organization

• fundraisers
• lawyers
• accountants
• press secretary
• travel planner
• direct mail company

• Strategy and Themes
• Incumbent defends their record
• Challenger attacks incumbents record

Tone, Theme, timing Target

• positive- build yourself up
• negative- attack the opponent

• simple, appealing idea that can be repeated over and over.
• ex. bush Sr. " stay the course

Dont be a front runner or you may get knock out early

• find who is unhappy ex. farmers, middle-class
• only a small % of voters change vote from one election to the next

• Created Federal Elections Commission (FEC)
• Candidates must report every contribution over $100 and supreme court ruled that pre set campaign spending limits are unconstitutional

enforces political restrictions on political spending and runs presidential elections public financing

to open up the election process

growth of special interest money from PAC's

control of money now with individual rather than parties

wealthy challengers needed, they can use their own money to take on incumbents

candidate with strong ideological appeal has easier time raising money from people with strong feelings on issues

campaigns have gotten longer

incumbents raise more money from PAC's