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Market
any place where people came together to buy and sell goods or services
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Demand
combination of desire, ability, and willingness to buy a product
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Demand Schedule
listing showing the quantity demanded at all possible prices that might prevail in the market at a given time
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Demand Curve
Graph showing the quantity demanded at each and every possible price that might prevail in the market at a given time
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Law of Demand
- when price increases=demand low quantities
- when price decreases=demand high quantities
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Quantity Demanded
a change in the quantity of the product purchased in response to a change in price
price changes always causes a change in qd
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Shift Change in Demand
- shifting right= increase in demand
- shifting left=decrease in demand
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Consumer Income
as income rises consumers can buy more at each and every price
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Number of consumers
more consumers=more demand
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Consumer Expectations
new reports or expected prices changes
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Consumer Tastes/Preferences
advertising, celebrity endorsements, trends can cause these shifts
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Substitutes
competing products that can be used in place of one another
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Complements
products that increase the value of other products
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Diminishing Marginal Utility
the more units of a certain economic product a person acquires, the less eager that person is to buy still more
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Elastic Demand
when a relatively small change in price causes a relatively large change in the quantity demanded
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Inelastic Demand
a given change in price causes a relatively smaller change in the quantity demanded
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Supply
a schedule of quantities that would be offered for sale at all possible prices that could prevail in the market
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Supply Schedule
tells the quantities offered at each and every possible market price
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Supply Curve
shows that greater amounts will be offered for sale at higher prices
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Law of Supply
- when price increases=supply increase
- when price decreases= supply decreases
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Quantity Supplied
is the change in amount offered for sale in response to a change in price
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Shift in Supply Curve
- shifting right=increases in supply
- shifting left=decreases in supply
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Cost of Inputs
change in cost of inputs could cause a change in supply
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Productivity
can increase of workers are more motivated or are trained to work more efficiently
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Technology
new technology usually shifts curve to the right
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Number of sellers
when more suppliers enter the market supply increases or vice-verca
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Taxes & Subsidies
- tax on the manufacture or sale of a good=decrease supply
- subsidy(cash payment to rpoducers)=increase supply
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Expectations
- anticipation of future events can affect supply curve
- Two Scenariosproducers think prices will go up=withhol some of supply (decreases supply)
- producers think prices will go down=sell fast (increases supply)
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Government Regulations
- increased regulations restrict supply
- relaxed regulations increase supply
- tax on the manufacture or sale of a good=decrease supply
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Natural Disaster/Crises
- hurricanes, floods, wildfires decreases supply
- wars and revolutions can have similar effects
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Elastic Supply
small increase in price leads to larger increase in output
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Inelastic Supply
small increase in price leads to little chane in quantity supplied
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Market Equilibrium
a situation in which prices are relatively stable, and the quantity of goods or services supplied is equal to the quantity demanded
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Shortage
a situation in which the quantity demanded is greater than the quantity suppled at a given price
prices tend to rise towards equilibrium when they is a shortage
qd>qs
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Surplus
a situation in which the quantity supplied is greater than the quantity demanded at a given price
price tends to fall towards equilibrium when there is a surplus
qd>qs
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Prices
- prices serve as a link between producers & consumers (buyers & sellers)
- prices help to decide the three basic question all societies must face
- prices are an effective way of allocated goods & service
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Price Floor
- is the lowest legal price that can be paid for a good or service
- i.e: minimum wage
- usually results in surplus
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Price Ceiling
- is the maximum legal price that can be charged
- i.e: NYC rent
- usually results in shortage
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