Natural Resources and Society

  1. Theory of Planned Behavior
  2. value
    an enduring conception of the preferable which influences choice and action
  3. assigned and held values
    • assigned: importance or worth (price) of something
    • held: precepts & ideals held by an individual about something (ethic, morals)
  4. interests & positions
    • Interests motive people, silent movers behind
    •   -what caused you to decide on that position
    • Position is something you have already decided on
  5. positions
    • pre-determined way to solve a problem
    •   -already decided
    • limits creative options
    • ignores the "why" focuses on the "what"
  6. conflict
    • perception of incompatible goals
    •   -protection or money
    • interference by someone else
  7. systems thinking elements
    • boundary
    • inputs & outputs
    • internal components 
    • interactions (positive & negative)
  8. tipping point
    • "little causes have big effects"
    • sustainability
  9. attitudes
    • evaluation or a feeling state about a person, object, or action
    • they shape the way we behave
    • they can change
  10. place
    • physical space that has an attached meaning (Tuan)
    •    -experience and meaning
  11. place meanings
    • values, interests, symbols people place on a place
    • requires systematic research (decades)
  12. place domains
    • individual identity: a place may be viewed as an essential part of one's self
    • family identity: bonds & memories
    • self efficacy: functional meaning of place (what does this place give me?)
    • self expression: communication of one's self
    • community identity: defines a certain social group
    • economic & ecological: economic & ecological health
  13. conflict resolution steps
    • 1.) setting the scene
    • 2.) gather info
    • 3.) agree on the problem
    • 4.) brainstorm solutions
    • 5.) negotiate a solution
  14. collaboration
    • pooling knowledge, skills, and/or tangible resources (money, labor, into, etc.)
    • 2 or more stakeholders
    • solve problems that can not be solved by yourself alone
  15. stakeholder
    anyone who has something to lose
  16. diffusion of innovation
    • the process by which an innovation is communicated through certain channels over time among members of the social system
    • awareness, interest, evaluation, trial, adoption/rejection
  17. 4 components to the diffusion of innovation
    • 1.)innovation: an idea, practice, or object that is perceived as new by the recipient
    •    -relative advantage:spell it out
    •    -compatibility: what will improve?
    •    -complexity: user manual
    •   -trialabilty: give some away
    •    -obersvability: demonstrations
    • 2.)communication channels: mass media (largest reach), personal channels (largest success)
    •     -people depend mainly on the advice from people like themselves
    • 3.)timing of adoption:early or late adopters
    •      -2.2%:innovators (venturesome, $$), 13.5%:early adopters (respected & connected), 34%:early majority (deliberate), 34%:late majority (skeptical), 16%:laggards (traditional, at-risk or wise)
    • 4.)social structure: interrelated individuals functioning within a set of rules or norms (work, church, clubs, school, etc.)
    •       -opinion leaders: in the community, trust
  18. commons dilemmma
    • conflict between individual and collective economic rationality
    •    -the individual gets the full benefit of his/her use of the resource but the cost is shared by all
  19. interviews and surveys
  20. social marketing
    • giving the people the background, awareness, & skill so they can take it over from there
    • Process:
    • 1.)select behavior & audience
    • 2.)identify barriers; understand attitudes
    • 3.)develop messages & tools (memorable, motivate)
    • 4.) pilot test (brochure, workshop)
    • 5.)implement & evaluate
  21. audience accessments
    • 1.)What people already know; what they need to know; where they are confused
    • 2.)Whether & why they care 
    • 3.)What important others care about
    • 4.)If they think they can do it; what barriers do they think exist
    • 5.)How they get info; who they trust
    • 6.)What they already do
Card Set
Natural Resources and Society
1-7 weeks