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Memory
Process by which one encodes, stores, and receives information
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Encoding
The initial process of recording information in a form usable to memory
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Storage
The maintenance of material saved in memory
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Retrieval
Material in memory storage has to be located and brought into awareness to be useful
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Sensory Memory
The initial, momentary storage of information, lasting only an instant
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Short Term Memory
Memory that holds information for 15 to 25 seconds
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Long term memory
Memory that stores information on a relatively permanent basis, although it may be difficult to retrieve
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Iconic Memory
A type of sensory memory reflects information from the visual system
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Echoic Memory
A type of Sensory Memory that store auditory information coming from the ears
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Chunk
A meaningful grouping of stimuli that can be stored as a unit in short-term memory
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Length of retention
7 chunks for 15-25 seconds
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