MKT351 C4TQ.txt

The group that is most likely to buy a certain good or service is a(n):
A. target segment.
B. market segment.
C. ideal market.
D. target market.

Which of the following is a reason that a marketing campaign needs to change over time?
A. All of these choices
B. consumers have children
C. consumers switch careers
D. consumers make more money

External marketing environment scanning involves all of the following EXCEPT:
A. analysis of carbon dioxide emissions.
B. analysis of competitors' products.
C. analysis of demographic changes.
D. analysis of competitors' pricing.

A person's values are formed through:
A. interaction with others.
B. cultural adaptation.
C. heredity.
D. personal reflection.

A firm that engages in environmental management attempts to change:
A. performance appraisal methods.
B. legal regulations.
C. methods of research and development.
D. range of products.

The study of ________ examines, for example, the percentage of single parent homes or the percentage of bilingual individuals.
A. gender studies
B. ethnic studies
C. anthropology
D. demography

A demographic study of a market might include all of the following EXCEPT:
A. TV-watching habits.
B. political and religious views.
C. handwriting analysis.
D. household income.

A marketing campaign aimed at ________ should emphasize diverse ethnic groups and stress environmental benefits.
A. Generation Y
B. teens
C. Generation X
D. baby boomers

A marketing campaign aimed at ________ should not depend heavily upon online banner advertising.
A. baby boomers
B. Generation Y
C. teens
D. Generation X

The primary determinant of a person's earning potential is:
A. education.
B. inheritance.
C. emotional intelligence.
D. location.

________ is equal to income minus the cost of living.
A. Spending power
B. Consumer power
C. Income power
D. Purchasing power

Which of the following is more likely to do well in a recession?
A. Wal-Mart
B. Whole Foods organic grocery store
C. home builders
D. Kate Spade boutiques

________ research aims to create innovative products.
A. Basic
B. Product
C. Scientific
D. Applied

The ________ Act requires firms to sell the same product for the same price to different consumers.
A. Sherman
B. Robinson-Patman
C. Hart Scott Rodino
D. Gramm-Leach-Bliley

The Federal Trade Commission is empowered to do all of the following EXCEPT:
A. promote competition.
B. approve or deny the merger of two companies.
C. inform consumers, businesses, and policy makers about competition issues.
D. establish safety standards on products.