MKT 351 CH1 TEST Q.txt

Production orientation focuses on:
A. consumer needs.
B. production costs.
C. internal capabilities.
D. sales techniques.

Adopting a market oriented approach requires information about:
A. a firm's capabilities.
B. effective sales techniques.
C. customers and competitors.

Various companies' attempts to "go green" reflect a ________ orientation.
A. social marketing
B. sales
C. marketing
D. production

The internal capabilities of a firm include all of the following EXCEPT:
A. its manufacturing processes.
B. its consumers.
C. its products.
D. its talents.

Which of these issues would NOT be a major concern to the societal marketing orientation?
A. child labor
B. fossil fuel emissions
C. diversity
D. maximizing market share

Firms can provide customer value by:
A. lowering prices.
B. raising prices.
C. raising quality.
D. offering products that perform.

A sales-oriented organization targets its products to:
A. women only.
B. men only.
C. the rich.
D. everybody.

Organizations that exist to achieve goals, rather than profits, are called:
A. nonprofit organizations.
B. non-governmental organizations.
C. charities.
D. cooperatives.

For an exchange to occur between two people, there must be:
A. the freedom for each party to accept or reject the offer.
B. a regulatory body overseeing the exchange.
C. money involved.
D. an equal amount of goods.

The use of aggressive sales techniques is a feature of the ________ orientation.
A. market
B. production
C. sales
D. societal market

Which marketing management philosophy requires a thorough understanding of what competitors are doing?a.production
b.sales
c.market
d.societal market

An effective way to increase business with existing customers and to retain current customers is to:
A. build relationships.
B. increase advertising.
C. offer a wide range of products.
D. reduce prices.

Which of the following is necessary for a relationship marketing strategy?
A. technological innovations
B. prices lower than competitors
C. skilled engineers
D. customer-oriented personnel

________ is when employees are allowed to solve customer problems on the spot.
A. Training
B. Motivation
C. Empowerment
D. Affirmation

The market-oriented approach assumes that a sale depends on the:
A. customer's decision to purchase.
B. consumer appeal.
C. market share.
D. sales force.