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the primary goal of this type of research is to directly address some social problem or need
applied research
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the primary goal of this type of research is to describe some aspect of society and advance our understanding of it
basic research
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a variety of techniques that enable researchers to systematically summarize and analyze the content of various forms of communication-- written, spoken, or pictorial
Content analysis
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a relationship in which change in one variable is connected to change in another variable
correlation
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research carried out explicitly to create knowledge that can be used to bring about social change
Critical social science
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the entity that changes in response to the independent variable
dependent variable
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data that cab be observed or documented using the human senses
empirical evidence
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a data gathering technique in which the researcher manipulates an independent variable under controlled conditions to determine if change in an independent variable produces a change in a dependent variable, thereby establishing a cause-and-effect relationship
experiment
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a data collection technique in which the researcher systematically observes some aspect of social life in its natural setting
Field research
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the ability to describe patterns of bahavior of a larger popluation based on findings from sample
generalize
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the fact that human beings will react differently because they know they are in a study
Hawthorne effect
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a statement about the relationship between variables that is to be investigated
Hypothesis
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the entity that is associated with and/or causes change in the value of the dependent variable
Independent variable
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the principle that subjects in any study must know about the nature of the research project, any potential benefits or risks that they may face, and that they have to right to stop participating at any time, for any reason
Informed consent
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a data gathering technique that uses open-ended questions during somewhat lengthy face-to-face sessions
intensive interview
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an approach that focuses on understanding the meaning that people ascribe to their social world
Interpretive social science
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to define the variable you are interested in studying
operationalize
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a way in which sholars evaluate research manuscripts before they are published in order to ensure their quality
peer-review process
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an approach that assumes that the social world, like the natural world, is characterized by laws that can be identified through research and used to predict and control human affairs
Positivist social science
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the effort to bring the findings of both basic and applied sociological research to a broader non academic audience
public sociology
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any kind of evidence that is not numerical in nature, including evidence gathered from interviews, direct observation and written or visual documents
qualitative data
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evidence that can be summarized numerically
quantitative data
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a sample in which every element of the population has an equal chance of being chosen
random sample
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the procedures used by a researcher to collect and analyze data
research methods
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part of the population a researcher is studying that represents the whole
Sample
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a type of research using data previously collected by other researchers
secondary data analysis
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a data collection technique that involves asking someone a series of questions
survey
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the requirement that researchers explain how they collected and analyzed their evidence and how they reached their conclusions
transparency
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the goal of removing any personal views from the research process; part of positivist social science
value-neutrality
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measures that can change (or vary) and thus have different values
variables
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